Curate- Schmurate; an Update

A few weeks ago I posted some thoughts about the use of the word “curation.” I feel that it’s being over-used. A few people thought I was being too picky and old fashioned.

I was willing to accept that judgment until I saw this:

Curated just for you.

This is the sign on a rack of snack foods in a Starbucks in the Honolulu International Airport. Starbucks is ready to curate your snack experience.

I’m just saying.


This entry was posted in Hawaii, View from the Road. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *