A few weeks ago I posted some thoughts about the use of the word “curation.” I feel that it’s being over-used. A few people thought I was being too picky and old fashioned.
I was willing to accept that judgment until I saw this:
Curated just for you.
This is the sign on a rack of snack foods in a Starbucks in the Honolulu International Airport. Starbucks is ready to curate your snack experience.
I’m just saying.